Nicole Avritch

About

I’m Nicole, a creative with nine years in consumer brands, focused on health, wellness, and lifestyle.

My work spans creative direction, design, and brand strategy. I lead visual identity, campaign, and marketing design projects across the full creative arc, from strategic brief through production to final asset.

The projects I love most are the ones where we push a brand to its full potential and watch it come alive in places you’d least expect.

Contact

nicoleavritch [at] gmail.com

Experience

Senior Designer | Independent Pet Partners

2019 – Present

Creative Director | Freelance

2017 – Present

Co-Founder & Designer | Let's Talk, Peaches

2020 – 2023

Designer | Ubbi

2018 – 2019

Recognition & education

Graphis Design Award, Silver, Design Annual 2021: Roosevelt dog food packaging (Independent Pet Partners)

BFA Graphic Design, Maryland Institute College of Art (MICA)

House of GAI, AI Branding Masterclass (2026)

Craft

Brand Systems & Guidelines, Campaign Design, Art Direction, Packaging Design, Email Design, Social Content, Wireframing / UX, Illustration, Motion & Brand Video, Photography Art Direction, Visual Merchandising

Software

Adobe Creative Suite, Figma, Canva, Wordpress, basic CSS/HTML, and an expanding AI toolkit (Midjourney, Figma Weave, Claude, Gemini)