
About
I’m Nicole, a creative with nine years in consumer brands, focused on health, wellness, and lifestyle.
My work spans creative direction, design, and brand strategy. I lead visual identity, campaign, and marketing design projects across the full creative arc, from strategic brief through production to final asset.
The projects I love most are the ones where we push a brand to its full potential and watch it come alive in places you’d least expect.
Contact
nicoleavritch [at] gmail.comExperience
Senior Designer | Independent Pet Partners
2019 – Present
Creative Director | Freelance
2017 – Present
Co-Founder & Designer | Let's Talk, Peaches
2020 – 2023
Designer | Ubbi
2018 – 2019
Recognition & education
Graphis Design Award, Silver, Design Annual 2021: Roosevelt dog food packaging (Independent Pet Partners)
BFA Graphic Design, Maryland Institute College of Art (MICA)
House of GAI, AI Branding Masterclass (2026)
Craft
Brand Systems & Guidelines, Campaign Design, Art Direction, Packaging Design, Email Design, Social Content, Wireframing / UX, Illustration, Motion & Brand Video, Photography Art Direction, Visual Merchandising
Software
Adobe Creative Suite, Figma, Canva, Wordpress, basic CSS/HTML, and an expanding AI toolkit (Midjourney, Figma Weave, Claude, Gemini)