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Independent Pet Partners

Independent Pet Partners is a multi-brand pet wellness retailer. As the only designer in house, I lead brand creative across campaigns, email, social, packaging, web, signage, and merch.

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New Store Launches

IPP opens at least eight new stores per year. Each launch includes a full multi-channel campaign spanning print, email, digital, Meta ads, out-of-home (OOH) , and CTV assets, all built to drive awareness and foot traffic in each new market.

02

Ask Us Anything

Ask Us Anything was developed as a 360° brand campaign for both brands under Independent Pet Partners - a single tagline built to live across multiple channels. The campaign launched with a hero commercial and extended across print, social, and digital.

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03

Roosevelt

IPP has a collection of In-house brands. Roosevelt is our line of dog and cat food/treats. The brand won a Graphis Silver award (Design Annual 2021) for its packaging.

04

Pet Foodie Campaign

Every pet retailer sells food. Not every one can claim 1,400 trained nutrition experts on the floor. The Pet Foodies campaign made that distinction visible, turning our store team members into the brand’s most compelling asset.

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In-Store Assets

Store Walk Through

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Emails

Email is one of IPP’s highest-volume creative channels. I design a minimum of 15 campaigns per month across events, product co-ops, education, and seasonal promotions. Some of our top-performing emails have generated $90K+ in sales in a single cycle.

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Swag

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Illustrations

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